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Revealing the Personalized Wellness Blindspot 

We’re all familiar with what we know and those things that we don’t know about personalization and wellness. There’s a previously undistinguished blindspot, things that we don’t know we don’t know, between shoppers, data and food that opens up entirely new possibilities in what it means to be a retailer.


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Gary Hawkins

CART

CEO and Co-Founder

Revealing the 

Personalized Wellness Blindspot  

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Progressive health and wellness consumers are increasingly influential in redefining food culture…”

– The Hartman Group

Sterling Hawkins

CART

Head of Venture & Innovation


$1T

Global sales of healthy food products in fact, are estimated to reach $1 trillion by 2017

Let Food Be Thy Medicine

Over 2,000 years ago Hippocrates recognized the powerful connection between food and health and immortalized that connection with this time-honored quote “Let food be thy medicine and medicine be thy food”. Thinking in this context, grocery stores are then effectively medicine chests.

And Amazon is in the mix...

Amazon’s focus on growing its grocery business is well known. More recently, Amazon acquired PillPack, moving the company into the prescription drug space. Amazon is moving aggressively to build insights driven by food and drug purchases to engage more deeply in the healthcare space. The race is on for supermarket retailers!

Amazon

Just in time: Food as Medicine

Many supermarket retailers have implemented some kind of health & wellness programs, recognizing the need shopper interest. But while there''s been good effort, so far these programs have fallen far short of their potential. Consider: 60% of the U.S. population has one or more chronic health condition; 42% of the population has more than two chronic diseases (RAND Corp. study) and nearly 70% of Americans are on at least one prescription drug, and more than half take two (Mayo Clinic Study). The time is right for food retailers to help improve the wellbeing of their shoppers.

Technology Sets Up

Big data has come to nutrition as AI technology helps deconstruct the typical nutrition panel on a package into dozens or even hundreds of granular nutrition data points. In parallel, leading edge nutrition science has identified granular nutritional requirements for specific health conditions, fine-tuning them based on gender, age, weight, and more. The result is that the door is opening to personalized wellness, guiding the individual shopper to specific products of benefit to them.

37%

Report that the tools are too complex.

69%

Have positive ROI due to monitored impact compared to 28% without monitoring.

© COPYRIGHT CART (CENTER FOR ADVANCING RETAIL & TECHNOLOGY) 2018. ALL RIGHTS RESERVED.

January.24.2019

11am PST | 2pm ET

Elizabeth Hall

Food City

Corporate/Retail Registered Dietitian

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